The daily budget is one of the most important settings you can fix for your PPC campaign. Set it too low and you can lose traffic, set it too high and you might end up squandering money.
So, how to do it right? Let’s take a closer look.
Monthly Archives: February 2011
How to set up the daily budget for your PPC campaign
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Google Adwords tips,
Tagged: adwords daily budget, campaign daily budget, ppc daily budet
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How to make Automated Rules with WordWatchPRO
But with unlimited possibilities, where do you start? Your customer is unique. It is important to make rules that are specific to your customers’ campaigns. But there are a number of general ideas that you can apply to every account. At WordWatch we have spent more than a year figuring this out and we will share those ideas in this post.
Posted in:
Wordwatch news,
Tagged: adwords, Automated Rules, Automated Rules WordWatchPRO
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A few Adwords tips on bid management
Bid management is all about playing around with PPC bids and trying to get the most out of the search engine traffic. It all depends on the objective – whether one is trying to maximize impressions, clicks or conversions; or minimize CPC or CPA… But the number of metrics in Google Adwords can be overwhelming, and it’s easy to get confused. In this post I’d like to give few general Adwords tips to help answer some of the most vital questions about bid management. Continue reading
Best practices for testing bid management tools
The bid management tools market is growing rapidly, and for good reason. Companies are putting more and more trust into their Adwords campaigns. More trust means broader campaigns and broader campaigns demand greater effort. At some point it becomes virtually impossible to efficiently manage such vast campaigns manually.
This is where bid management tools come in handy. As demand grows, new bid management providers emerge. However, bid management is a delicate and elaborate process and, sadly, not every tool lives up to the challenge.
So, how to determine which bid management tool works best for us, or even if it works at all?
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