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Monthly Archives: March 2011
FOR IMMEDIATE RELEASE: WordWatch Automates PPC Bid Management for Small Business Advertisers
WordWatch beta launch enables small businesses to maximize PPC campaign results regardless of budget size
March 22, 2011 (SAN FRANCISCO, CA)–WordWatch (www.WordWatch.com) announced today the beta launch of its automated AdWords bid management web app. WordWatch is specially geared to give small businesses the technology boost they need to compete and win against the corporate budgets and agency-managed campaigns that have driven up the cost of PPC advertising in recent years.
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How Well do Small Businesses know AdWords?
In the spring of last year, the JM Internet Group published a research report entitled “How Well do Small Business know Google AdWords?”.
Based on a query of 10,000 small business owners, the research paper looked a number of factors including the businesses’ perceptions of AdWords advertising and their knowledge of AdWords skills. The results were surprising.
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Industry news, 3 Comments
Semi-automatic: bid management with a human touch
Search Engine Marketeers would love to automate their bid management, but fear the idea of relinquishing control to a machine. Both love and fear are justified:
There are human limits to managing an account with 20,000 keywords and even for smaller accounts, outsourcing the repetitive tasks would free up a lot of time. But even if you create your own rules, with AdWords Automated Rules or with a web-app like WordWatchPRO, there is always the feeling that your rules may have consequences that you could not foresee.
A semi-automatic bid management systems gets you the best of both worlds.
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Wordwatch news, 1 Comment
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