WordWatchPRO has again added a unique level of sophistication to creating rules, that sets it even more apart from AdWords Automated Rules: You can now look back X clicks or X impressions instead of X days. This is the last step in making makes your rules completely independent of the amount of traffic and enables you to set rules that will only apply when a relevant number of clicks (or impressions) have occurred. Continue reading
Danny Wong, co-founder of BlankLabel, wrote a good piece last week in the TheNextWeb about the Google AdWords platform, the competitive landscape of advertising, and the effects of supply and demand.
Every entrepreneur’s goal is to combine the perfect product/market fit with perfect market timing. In May 2007, a company called Pure Digital Technologies launched a simple video camcorder called the Flip Ultra.
In the cutthroat home videocam market dominated by global consumer electronics giants like Sony, Canon, Panasonic and others, little-known Pure Digital burst on the scene; offering a simple, affordable camcorder (price: $150 vs. $800 for a mid-priced Sony).
For years, the consumer electronic giants had been racing toward designing ever-more-complex video cameras loaded with features like image stabilization, night-vision mode, and onboard color correction. Then along came the Flip, daring to offer a previously overlooked demographic a device that practically anyone could figure out.
Why am I writing about the Flip today? I think there’s an interesting lesson in what happened next.