TechCrunch was reporting on Monday that Twitter was close to acquiring the AdWords tool, AdGrok.

We really liked the AdGrok proposition to “make internet advertising simple”. They developed a sidebar designed to give greater insight and make changes to increase campaign performance.

Simplicity and performance resonate with our customers who would prefer to spend their time running their businesses, rather than running their AdWords accounts.

But what does the acquistion mean for current clients of the AdGrok service? Continue reading →