Quality Score is the measure of relevancy between text ad, keyword and the landing page. According to Google, Quality Score is determining your minimum CPC bid.
WordWatch, the automated bid management tools for SMB’s is ranked number 1 in Topseos’ Top 10 PPC Bid Management Software of July. The leading position among a number of very reputable other tools is a great reward for WordWatch’s clear positioning: WordWatch is the only tool that caters to SMB’s.