It has been announced today that Google is introducing what they are calling the “AdWords Premier SMB Partner Program.” What the program will do is act as a referral service for small business advertisers who are interested in advertising on the Google AdWords platform. The search giant has already compiled a list of companies for the program, most of which were already a part of Google’s “authorize reseller” program to which it will refer small business advertisers.
Did you know that an estimated 93% of all people buying products online or in stores now do some kind of search online before they buy?
This is an incredible statistic. The way people do their searches though is even more interesting.
According to this GroupM Search Study, most of these searches begin as generic inquiries. The customer then continues their search to consider what to buy, then finally where to buy it, ending at their specific final result. Another point of interest is that this final selection – where to buy, is slightly more often chosen from the organic results than from the paid ads.
Do you have an existing AdWords campaign? Has performance been slipping? Do you think you should be getting better ROI?
WordWatch now offers a one-time review of your existing campaign’s structure, settings, keywords and text ads to check for common and not-so-common problems that can hinder performance and cause you to lose money and clicks.
The tune up is designed for existing campaigns that have at least 2 months of historical data. SEM professionals at WordWatch will analyze the campaign’s past performance and benchmark that against simulated outcomes had WordWatch algorithms been managing the campaign.
A recent poll conducted by Workbooks.com and YouGov in Europe showed that 45% of small businesses in Europe don’t exceed their AdWords expenditure with sales driven by those ads. Another 37% of those small businesses were unsure, and only half of them were interested in finding out.