WordPress has announced an opt-in monetization option for their bloggers to compete with Google’s AdSense program. Currently, ad hosting will be available only to WordPress.com bloggers with custom domains that are publicly viewable so if you are using a free “yournamehere.wordpress.com” domain to host your blog, you will not be eligible. At this point, WordPress is not allowing everyone that meets those requirements to be part of the program, but they are reviewing sites for content and traffic and choosing those that they like to be accepted.
How the ad revenue will be split has been divulged yet but WordPress developer, Matt Mullenweg said that he wants WordPress bloggers to be rewarded at a higher level than if they were using AdSense for monetization.
With more than 50,000 WordPress blogs coming online every day, whether you’re interested in hosting ads or becoming a WordAds advertiser, there are going to be plenty of new clicks out there and costs are likely to be low in the beginning.
Will you be an early adopter?
We hear customers talking about how they want to rank number one with their ads pretty often because they think that’s the best way to be seen. It’s not necessarily a bad theory but it also isn’t necessarily the most cost-effective way to get people visiting your website.
For all we know, the person ranked fourth is getting just as many clicks to their website as you while paying less money. Unfortunately, there’s no way to instantly find out what position will work best for you because there are so many variables including your product, your profit margin, your competition, the list goes on and on. The only way to really know is to test. If you see you’re getting decent traffic in a lower position, raise your max cost per click and see what happens. If you aren’t getting the sales to justify your increase, then you know what your optimal position is. There are a ton of AdWords management tools that you can use that will automatically find the best position based on your budget but it isn’t something that just happens overnight. Patience is necessary when it comes to maximizing your PPC budget.
Of course, if being the top dog is all you’re after, regardless of the cost, it’s easy to get your ad up there if you’re willing to pay the price. Just keep raising your max CPC until you’re number one!
Working for a nonprofit organization? Here’s something you may not know, you’re potentially eligible for up to $10,000 of advertising on the world’s most popular search engine every month at no cost to you! Qualifying nonprofit organizations can apply for a Google Grant and there’s really no reason to not give it a shot. Who wouldn’t want up to $10k of free exposure, anyway?
Something you may or may not know about your Google AdWords is the availability of extensions. There are several different kinds of extensions at your disposal now (though social extensions aren’t widely available yet so I’ll hold off on explaining them until they are). Extensions are free and they allow you to display more information about your business in your advertisement like locations and phone numbers. Pretty cool, right?