The following is a guest post written by Rebecca Jones of Invesp.
When going into business for yourself, whether it is a brick and mortar business or Internet-based, it is very common to feel overwhelmed in the beginning. There is a lot of information readily available to you about driving traffic to your site or optimizing your site for search engine optimization but sometimes the very best thing you can do as a marketer is start with the basics. If you have ever taken a class on marketing, the first thing you probably learned about is your target audience. If you are unable to speak to your target audience all the traffic in the world is probably not going to result in the conversion rates you are hoping for.