The following is a guest post by Brittany L.
Getting a new business noticed on the internet takes persistence, knowledge of SEM and SEO and a clear focus on which techniques are most effective at conquering the search engine puzzle. SEO and SEM are often thought of as interchangeable terms, and while the two are closely related, SEO is merely a component of SEM rather than a competing technique. Because of this, SEO is often undervalued. The question raised here will hopefully not be obscured by the confusion of terms since context often decides how these terms are used. The real issue at stake is whether to focus on strategies for ranking in organic results or to pay the money up-front to the search engine. Continue reading
