The following is a guest post by Brittany L.
Getting a new business noticed on the internet takes persistence, knowledge of SEM and SEO and a clear focus on which techniques are most effective at conquering the search engine puzzle. SEO and SEM are often thought of as interchangeable terms, and while the two are closely related, SEO is merely a component of SEM rather than a competing technique. Because of this, SEO is often undervalued. The question raised here will hopefully not be obscured by the confusion of terms since context often decides how these terms are used. The real issue at stake is whether to focus on strategies for ranking in organic results or to pay the money up-front to the search engine. Continue reading
The following is a guest post by Priti Pandya
No matter where you are, every sphere has goals. In the real world, we may have varying aspirations depending on career choices, opportunities, locality, etc; but on the virtual space, we all want the same thing – we want to be on the Search Engine Results Page, for the work that we do. Now, our needs and requirements may be different, but at the end of the day, if you have an online business or a local business – as long as you have a website, you’d want to be featured on Google, Yahoo, Bing or any other search engine that works!
Tagged: adwords, ppc
Google did pretty well in 2011, pulling in $37.9 billion of revenue. A whopping 96% of that money came from advertising on the AdWords network. Unsurprisingly, the industry that spent the most on AdWords was the finance and insurance industry. Following them were the retail and tourism industries. Here’s the breakdown of how much each of the top ten industries spent last year:
The following is a guest post by Abdur Rafay Zafar.
Keyword research is a NOT one time affair, rather it is a job in progress. While clever bid management and improving the CTR can substantially increase the number of impressions and clicks generated, it will not take you very far. There is only a limited search volume available for any keyword and with so many advertisers bidding for clicks you have to cast a wider net. In this post, I discuss a few things you can do find new keywords to generate more clicks and conversions from your paid search campaigns.
Use the opportunities tab in Adwords
This is by far the easiest way to find new keywords to add to your adwords campaigns. Every now and then Google will offer a list of new keyword ideas based on the existing keywords in your campaigns. Make sure you go through this list on a regular basis as it can sometimes deliver a few gems.
Tagged: keywords, ppc, sem