When you set a daily budget in AdWords, Google spreads your budget as evenly as possible throughout the day, from midnight to midnight to make sure your ads are shown consistently throughout the day. But what if you’re a restaurant and you only take orders until 8 p.m? What if you find that people just don’t happen to search for a dry cleaner late at night? With ad scheduling, you can choose which hours you want your ads to be triggered, ensuring that you show up during the times you sell best.
Sophisticated algorithms work tirelessly to shave every extra penny off your bids: bringing your costs down to the bare minimum for the same traffic performance.
Traffic or conversions? You choose your goal and WordWatch will identify keywords with high performance potential and optimize bid prices for increased results.
WordWatch mines search query reports to automatically add new keywords, match types, or turn disadvantageous keywords into negative keywords.
Average CPCs have jumped more than 400% since 2006! WordWatch keeps AdWords affordable and effective for small business advertisers.