The following is a guest post.
Are you one of those who are getting deeply anxious and concerned about Google’s many algorithm updates and the effects it can bring to your site’s rankings? Well, you’re not alone in that.
Google’s announcement really got people on pins and needles and worried about what the future would hold for their respective sites. The truth of the matter is that you can actually avoid being penalized by Google if you employ the right search engine optimization methods from now on.
One of them has something to do with producing the right content. Effective copywriting can solve that.
Earlier this week, AdWords was updated to give advertisers more insight into why their Quality Score is what it is. Whereas previously, we were only given a number on a 1-10 scale indicating the quality of our keywords, now we’re given slightly more detailed reasons as to why. The metrics (expected CTR, ad relevancy, and landing page experience) are rated above average, average, or below average on a keyword basis, which still may not sound as detailed as you’d like. So I decided to dig a little deeper and find out just what those rankings really mean.
Adwords search ads are becoming more and more relevant to search queries, and returning information that allows users quickly navigate to the exact sections of a website. Bread crumb trails are a set of links that appear next to the URL. In this example, I searched for “bikes for sale” and the Google returned this ad. You’ll see URL > Home > Sports & Rec.
The breadcrumbs are dictated by the rich snippets coded on the individual landing page.
Yesterday Google made Quality Score ranking factors more available to advertisers in its latest update to AdWords as well as creating a new tab to help keep campaigns better organized.
I’ll start with the Quality Score update. Advertisers know that their score plays a huge role in how much they pay for their clicks, as well as how high their ads rank but Google hasn’t been very forthcoming about the specifics of how those scores are given. Continue reading
There’s been a lot of coverage in the last few days about Google’s new “Trusted Store” badges. Google has begun displaying the badges on the search results page for sites that have qualified. Trusted Stores have proven track records, meeting minimum standards for on-time shipping and a range of customer service parameters. To participate in the Trusted Badges program the retailer voluntarily shares its data about shipments, and Google collects their customer service metrics from shoppers looking for Google’s help with problems.