Search titan, Google, has rolled out a new update to help advertisers see better results with their remarketing campaigns. They’ve already put out easy-to-use tools like Why this Ad?, Mute This Ad and the Ads Preferences Manager to help users control the ads they see, and determine why they’re being targeted the way they are.
Google has now taken the feedback they’re received about those tools to continue improving remarketing.
We always encourage our clients to test out a campaign before launching it full on. A lot of valuable and often surprising data can be collected. A bit of patience and some analysis can really pay off in the long term. Some people are adamant that they will not pay more than a certain amount, say a quarter a click for keywords, but that strategy isn’t always the best.
The following is a guest post by Oliver Mason.
For the last 15 years has come from relative obscurity to being one of the biggest technology companies in the world – dominating natural search in the process. However, Google’s vast size and high turnover of products may be to its detriment – with niche needs being easier to target (and easier to justify internally) for small companies.
Old Labs features can have fiercely loyal followings who demand satisfaction. It’s not only search geeks Google has to worry about losing – Siri will often default to querying Wolfram Alpha rather than Google’s knowledge graph. This means that Google loses thousands of mobile searches to the virtual assistant every day. This may not seem significant given the scale, but even a single percentage of search volume lost could translate into millions of lost ad revenue for the search giant. Continue reading