They are the bane of my life some days. My kids laughed on the weekend when they wanted the password to our shared Kindle account and I couldn’t simply rhyme it off. I had to explain to them that I have hundreds of them.
I hadn’t actually quantified the number until I logged in (yup using an ID and password), opened up the file where I store them all and scrolled through. It was depressing.
We hear about huge security breaches regularly in the news. We worry about our own accounts.
Mobile devices have become in integrated tool in our shopping habits. Whether it’s looking up store locations and hours, comparing prices, or checking out crowd sourced reviews on YouTube, we are burning through our data plans like never before. In fact, Google has determined that “4 in 10 shoppers visited a store online or in-person as a direct result of watching a video online.” They predict that 57% of apparel sales will be influenced by online in 2012.
So what are the latest trends?
Chief Marketer recently published the findings of their Business-to-Business Lead Generation Survey, revealing the strategies that nearly 350 B2B markets planned to employ this year, compared to 2011. What they found was that 51% of the marketers said their companies planned to primarily focus and finding new customers in 2012, no surprises there. The more interesting statistics lie in how they plan on finding those new customers.
The most popular tool for lead gen last year was email, and it was expected to grow from 86% deployment to 90% this year. What sticks out to me are the three tools that were projected to experience some of the biggest percentage jumps in 2012: Social Networks, Pay Per Click Ads, and Retargeted Ads.
On the WordWatch blog we’ve discussed how phrasing and language can impact your CTR. This week Thi Thumasathit wrote a great piece in Search Engine Watch about the impact of keyword order on revenue. I really liked his approach and his results aligned with informal observations we’ve made at WordWatch.
Thi was curious whether it is worth bidding on secondary phrases, and whether they would show profitability. For example, “blue suede shoes”, “suede blue shoes”, and “shoes blue suede” are keyword phrases in different order.