There are several different AdWords’ programs that are available as web apps,
physical CDs, and for download. AdWords software for bid management, keyword research, campaign management and reporting are all on the market, but before using any of them, you should know which software is right for you.
Companies like WordStream offer AdWords software that will help you find new, profitable keywords to add to your campaigns. At WordWatch, our software helps you get lower bid prices for each of your keywords so that you get the most clicks for your budget.
We do this via our web app, which connects to your AdWords account and automatically analyzes your keyword data every day. What our software does with your historical keyword data is monitor trends and patterns to determine whether or not to raise or lower your CPC in order to drive more clicks to your website. Our PPC software has proven to get our users up to 30% more clicks while saving them as much as 50% on their click prices in the process.
The difference between WordWatch and giant software agencies like Marin is that we don’t charge advertisers a percentage of their ad spend to manage their campaigns. We specialize in customers with small budgets that the large agencies won’t bother working with and we charge a simple, low-cost flat fee for bid management. Our software even has a completely free plan for new customers to try for as long as they’d like.
While AdWords software from Google like the AdWords Editor can be a very useful tool for SEM professionals when it comes to creating new ads, adding new keywords and organizing ad groups and campaigns, we recommend using a third party, like WordWatch, for keyword bidding management.