Author Archives: Upasana

Study On How Tweet Deck, Hootsuite And Other Third party Elements Decrease Facebook Engagement

A recent study done by Applum shows how using third party APIs for auto posting comments on Facebook decreases users engagement. When top 10 APIs were  compared with manual psoting of comments on Facebook , the results were really surprising as likes and comments decreased to 80%.

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Facebook Feature For Location Based Marketing

Location based services are of great advantage for small businesses or we can say for ‘brick & mortar’ kind of businesses.With this option small businesses can target to the local people and can bring more awareness about their products or services. This location-based application allows Facebook users to “check in” when they get to a brick and mortar store. Each “check in” is displayed on the user’s wall as well as in the news feeds of the user’s friends as well as the Place’s page. Continue reading

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PPC Ad Sitelinks and How You Can Get Them For Your Account

AdWords adds Sitelinks to adsIn my last post I wrote about Organic Sitelinks and now I am going to tell you a little something about PPC ad sitelinks and how we can get them . This is a pretty new cool feature of Google Adwords for advertisers. This new feature is called ‘Ad sitelinks‘ and it allows PPC advertisers with high quality ads to add four additional sitelinks under their main PPC ads. This provides more visibilty and access to the deeper content of your website. Continue reading

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Website with Lower Google page rank show high Ad CTR

In a recent study by Chitika, it was found that websites which have a lower page rank in Google SERP tend to show a high click through rate as visitors are more likely to click on Ads on your page. The sites with the lowest position in Google SERP showed nearly double the click through rate than the site with number one position. Continue reading

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Google Officially announces new expanded 12-pack of sitelinks

Google has recently launched a new way of showing sitelinks and not just that instead of the “old 8″ pack sitelinks , it will now show a “12″ pack of sitelinks providing increased visibility to the website. Here’s an example: Continue reading

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