Good apps are often developed as a solution to somebody’s own problem. That’s what happened to us again: When Google Shopping became a paid service, we started managing the Product Listing Ads for our customers. That was fun and we quickly learned a thing or two.
Our most important finding was that controlling the data feed was the key to PLA-profitability. For the first campaign, we were happy to just set a product target for brand of product type, but when we started analyzing the results, it became abundantly clear that the low hanging fruit was not in AdWords but in in the data feed. So we looked around but all data feed optimization tools were either complicated or expensive or both. Where was the tool for the medium sized shop? It wasn’t there, so we built it.
We have used it for numerous PLA-campaigns now. We like it, because it does exactly what we want. Our customers like it, because they see the peak in RoI after optimizing their feed. We showed it to a few SEM-agencies; they liked it too. So eventually we decided that it would be selfish to keep such a cool tool for ourselves.
So here it is: DataFeedWatch. A simple and brilliant web-app that enables every search engine marketeer to modify the feed instantly to his needs. No tech-stuff. No whiz kids needed. Rules based. Enjoy! (and sure, you’re welcome)
The Holiday season has begun. Online retailers are rubbing their hand in glee as online Christmas sales in the US account for a quarter of the ecommerce sales forecast for all of 2012 . With $54.5 billion in expected revenue it will surpass 2011 by almost 17%.
Step 3 – Upload your product feed to the GMC
In order to upload your feed to the Google Merchant Center, go to ‘Data Feeds’ in the left side navigation and create a ‘New Data Feed’. Choose the country in which you want your products to display, the googlebase format and enter a catchy name.
how to build Google Product Listing Ads campaign
If you are running an online shop, you probably know how important it is to show your products in Comparison Shopping Engines. And if you like to be on top of things, you also know that Google Shopping is the biggest and fastest growing CSE of them all. Combining those two facts, Google Shopping is the place you want your products to be. The task is not easy, though. You need to undertake a sequence of actions, which lead to one final outcome – Product Listing Ads.
In this article I’d like to guide you through the process of creating a successful Product Listing Ad step-by-step.
They are the bane of my life some days. My kids laughed on the weekend when they wanted the password to our shared Kindle account and I couldn’t simply rhyme it off. I had to explain to them that I have hundreds of them.
I hadn’t actually quantified the number until I logged in (yup using an ID and password), opened up the file where I store them all and scrolled through. It was depressing.
We hear about huge security breaches regularly in the news. We worry about our own accounts.