5 Advanced Strategies for Optimizing PPC Campaigns – Better PPC Management

Changes in the Pay-per-click (PPC) arena are forcing advertisers to look for ways to get the best return on their marketing investment. Each year, more of your competitors are getting into PPC as they realize the advantages that paid results on search pages can bring. Along with easy set up, good support and discounted prices designed to draw in new users, they really don’t have much to lose. It isn’t surprising, therefore, to hear that PPC marketing is expected to increase dramatically in the next few years.

But if you have been in the PPC game for a few years now, you realize that all of this growing competition can make your marketing life more difficult. Here are 5 key ways to optimize your PPC campaigns in order to increase your efficiency and build on your past successes.

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Summer is over: Prepare for the Holiday season!

Days are getting shorter and before you know it, it’s Christmas. Merchants need to start making preparations already. Here are 4 tips to kick off your Holiday Season:

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Dissecting Cost of Customer Acquisition

Revenue alone is not a good indicator of a successful e-commerce business. Spending all the money on acquiring new traffic in the hope of getting more revenues is a bad idea. Bessemer Venture Partners (BVP) came out with this revolutionary white paper (PDF) on the ten laws of e-commerce. This is more relevant today than it ever was when a lot of e-commerce businesses are closing down or finding that the investment money is drying up quickly.

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SEO checklist for E-commerce sites [eBook]

Anyone can blog and anyone can create a website these days, but not everyone can successfully trade online. Sure the cost of entry may seem low, but the barriers to entry are higher than you might think and are getting greater by the day.

Laurence O’Toole, CEO at Analytics SEO explains how SEO can improve the RoI for merchants.

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How Not to Be Afraid of Penguins

 

Organic SEO advice: Social Media Profile Creation & Activity = Powerful backlinks.

By 2013, you’d have to have been living under a rock not to know about the “Penguin”       penalty that Google serves to those who acquire questionable backlinks for their websites in the hope of getting better organic search engine rankings.

Allen MacCannell, VP Sales & Partnerships of WebCEO explains how Social Media contributes to linkbuilding

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