Mobile shopping has become extremely important to consumers.  Over one third of Americans have purchased a product on their smartphone. Globally over 60% of people who’ve made mobile purchases do so monthly.  People are using their phones on the go, and more than a third of people use their tablets at home to research products while they were watching TV. The trend is an important one. How can you get into this market place?

Google announced last Friday that they’ve launched a whole new Shopping Experience built on Product Listing Ads. You can set up Product Listing Ads in AdWords after you’ve linked your Merchant Center account. Be sure to optimize your campaign by specifically targeting tablet and mobile devices.

We are really excited about this new offering and think that it makes PPC even more valuable to SMBs looking for a competitive edge.