Something we hear pretty frequently here is people asking us why they should use automation software such as ours instead of setting up their own automated rules in AdWords.
One of the answers can be found right there in the question: With AdWords automated rules, you have to build them yourself! As if managing an AdWords account wasn’t laborious enough, you’d also need to set up (and maintain!) a very specific set of parameters in which to set up your bids.
With WordWatch, all you need to do is plug it in, choose whether you want to optimize for clicks or conversions, and we’ll do the rest.
So what else is important to know about using your own automated rules, or using WordWatch?See the chart below to find out!
AdWords Automated Rules
|Manual set up required||Simply choose ‘clicks’ or ‘conversions’ strategy|
|Requires extensive monitoring to make sure rules don’t backfire||Checks set in place to make sure that radical spending changes don’t occur|
|Time intensive||Time saving|
|Rules only based on days||Rules based on days, clicks and impressions|
|Based on current data only||Predicts value of click based on historic, current, and projected data|
|Uses up to 30 days of historical data||Uses up to 90 days of historical data|