On the WordWatch blog we’ve discussed how phrasing and language can impact your CTR. This week Thi Thumasathit wrote a great piece in Search Engine Watch about the impact of keyword order on revenue. I really liked his approach and his results aligned with informal observations we’ve made at WordWatch.
Thi was curious whether it is worth bidding on secondary phrases, and whether they would show profitability. For example, “blue suede shoes”, “suede blue shoes”, and “shoes blue suede” are keyword phrases in different order.
Have you ever noticed that when you’re looking at a search query report (Ad group > keywords > keyword details) there’s a row at the very bottom called “Other search terms?” Once you have noticed, isn’t it impossible to wonder just what those queries consisted of and WHY Google won’t tell you?
The good news is, a lot of the time the reason you can’t see the term is that it’s happened within the past 24 hours.
All clicks and impression data for searches entered within that time period start in the “Other Search Terms” row before joining the rest of the search query report.
The following is a guest post by Chase Fleming.
Landing pages are an important part of modern marketing. If you pay for pay-per-click (PPC) advertisements or you have an SEO campaign geared towards capturing local keywords, you absolutely need landing pages appropriate for the various ways that visitors will find your website.
Good landing page content needs to be concise, accurate, unique and scannable. Here are a few tips to help you create pages that meet these criteria.
This one’s for all you AdWords delinquents out there (Just kidding!). Have you ever wished that deciphering why each of your ads were disapproved was easier than hovering over the status bubble of each and every ad, one at a time?
PPC is all about the keywords. We talk about them all the time, but how can we actually find them?
A good starting point is the the Google AdWords keyword tool which will give you a rich list of words to consider. A search for ‘skinny jeans’ yielded a keyword idea list of 100 similar or related terms.
You’ll find a myriad of paid tools for generating more keywords and phrases, but today I am going to concentrate on free ways to find more keywords and phrases.