The following is a guest post by Sunny Popali.
E-Commerce websites have climbed to the pinnacle of popularity in recent years. For one, they allow retailers to peddle their wares to the different parts of the world without the hassle of setting up physical stores and hiring employees. They also make it easy for buyers to purchase products that they can’t find in their locality.
If you run an e-Commerce site, you must learn to incorporate video content into it as such plays an integral role in improving search results and in increasing your sales.
Turns out the Penguin update isn’t fully adjusted, according to Google’s Matt Cutts, and that websites can expect several “jolts” in the upcoming months as Google continues to refine the algorithm. As far as the Panda goes, the update is focused on low-quality pages, and is minor enough that we should hardly notice it. Panda will continue to be updated on a monthly basis in this manner.
In 2011 Google released a study examining the impact of search ads on organic clicks in search. It is comprehensive and is an interesting read for anyone who wants the details. Google analyzed several hundred studies of how the number of organic clicks changes when the search ads are present, and when they are turned off.
There were some very interesting takeaways from the report :
Tagged: ppc, SEO
The following is a guest post by Timothy Arends.
As a webmaster, especially if you have spent any time at all promoting a website, you know about the difficulties of gaining high traffic to your site. Although the number of Internet users (and potential visitors) has increased in the past decade, so has the amount of competition.
One problem is that a lot of webmasters know very little about search engine optimization (SEO) or search engine marketing (SEM). They think these are just ways to get ranked in the search engines.
We’ve known for a long time that content which appears above the fold on a web page gets significantly more attention than information which requires the reader to physically move.
In fact, Jakob Neilsen analyzed over 57,000 instances of users looking at something on a screen and reported in 2010 that web users will spend 80% of their time looking at the information above the fold. His primary conclusion was that “the material that’s the most important for the users’ goals or your business goals should be above the fold”. If for no other reason then this should be your incentive to appear at the top end of a SERP.