Category: Small Business

When Whistleblowers Tweet: Using Social Media to Fight Back and Protect Your Small Business

Social mediaThe following is a guest post by Cathy Hughes.

A whistleblower is a person who “blows the whistle” and tells the public or authorities about alleged misconduct that is occurring in a public, private, or Federal organization. If you own a public or private organization, whistleblowing is something you want to avoid at all costs. Allegations can include fraud, safety violations, and corruption just to name a few.

As you might expect, when someone blows the whistle and claims that your company is guilty of misconduct, it can negatively affect your company’s reputation in the public eye. If your company is being accused of misconduct, it is important to do as much as possible to protect your company’s reputation. This is why many companies who are being accused of misconduct will use their social media accounts to fight back. Find out what you should do to protect your small business and do not let the business fall apart because of one allegation.

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Video Content for e-Commerce Sites = Improved Search Results and Increased Sales

The following is a guest post by Sunny Popali.

E-Commerce websites have climbed to the pinnacle of popularity in recent years. For one, they allow retailers to peddle their wares to the different parts of the world without the hassle of setting up physical stores and hiring employees. They also make it easy for buyers to purchase products that they can’t find in their locality.

If you run an e-Commerce site, you must learn to incorporate video content into it as such plays an integral role in improving search results and in increasing your sales.

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10 Simple Investment Tips For New Business Owners

The following is a guest post by Ann Bailey.

Starting a business is a big risk. You have to spend a lot of money before you make a profit. Therefore, it is very important that you are smart with your money once your company does start to make a profit.  These 10 short tips will help you focus on the best avenues for investing that profit:

1. Make Sure Your Funds Are Easy To Get To
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How Internet Marketing Helps Small and Developing Businesses

The following is a guest post by Andrea Walters.

For any business today, whether big or small, it is so imperative to have an online presence, just to connect with customers. It is the very first thing a business should consider investing in – a good, useful website and an updated online communication link.

It is the first step of internet marketing, and a relatively cheap one – you don’t need to invest thousands of dollars to get a website made. And yet not many small and developing businesses venture have their presence online – and you can hardly blame them – it is so competitive and while investment may be low, small marketers wonder if there is anything to be gained by swimming in an ocean along with other websites, by becoming one of them, to be lost in obscurity. In fact, the logic most consider is that they are content to remain offline and work though other tools – which may even be more expensive – simply because at the very least they know the competitors they are dealing with, and how they can respond.

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5 Things That Every Small Business Should Be Tracking

The following is a guest post by Ricky Peterson.

Starting and running a small business is a really popular thing to do right now, and the internet has made doing so easier than ever before, but running and growing a business successfully requires a lot of hard work and dedication.

Tracking and recording all of the things that keep your business alive is the vital first step to building a strong business and if you can do so consistently you will instantly give yourself an edge over the competition.

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