The following is a guest post by Cathy Hughes.
A whistleblower is a person who “blows the whistle” and tells the public or authorities about alleged misconduct that is occurring in a public, private, or Federal organization. If you own a public or private organization, whistleblowing is something you want to avoid at all costs. Allegations can include fraud, safety violations, and corruption just to name a few.
As you might expect, when someone blows the whistle and claims that your company is guilty of misconduct, it can negatively affect your company’s reputation in the public eye. If your company is being accused of misconduct, it is important to do as much as possible to protect your company’s reputation. This is why many companies who are being accused of misconduct will use their social media accounts to fight back. Find out what you should do to protect your small business and do not let the business fall apart because of one allegation.
For anyone out there still skeptical about the power of digital media to drive business these latest numbers will change your mind. Social media has a reach of more than one billion people worldwide and according to Miranda Miller’s article in Search Engine Watch 
The following is a guest post by Steve Stretton.
The following is a guest post by Victoria Heckstall.
All businesses track inventory, sales, costs and wages. It’s necessary in order to run a profitable enterprise. Most SMB have embraced social media as well. Customers are using it to find you, find out about you and your products, to buy from you, and to communicate to you and others. The question is: are they using the data from social media to improve sales?
