WordWatch will not change your budget or any of your campaign settings–with one exception: WordWatch needs to have manual bidding enabled. The system will automatically adjust your campaign-level Bidding Option to manual with focus on clicks. Likewise, if you have Enhanced CPC enabled, WordWatch will disable this to allow us to control bidding.
In WordWatch, you have to set a strategy for every campaign that you want WordWatch to manage.
There are a few possible reasons:
Your campaigns do not get enough traffic for WordWatch to base the optimization on. As soon as it gets enough statistically significant data the changes will be applied.
Budget changes – your campaign’s budget is being changed every day. WordWatch cannot optimize on an unpredictable environment.
You will have to do that in AdWords. WordWatch will only manage your existing AdWords campaigns. A new campaign will be visible in WordWatch up to 24h.
The Conversion Maximizer Strategy can only be set if your campaign has conversion tracking enabled in AdWords.
When you unpause a campaign in AdWords, it can take up to 24 hours to see it as active in WordWatch. However, you can activate it manually in our dashboard.