Q: When should I use the Clicks Maximizer Strategy?

If your goal is to drive immediate traffic to your website, the WordWatch Clicks Maximizer Strategy may be for you. This strategy seeks to provide the maximum number of clicks at the lowest possible CPC, freeing up more budget to, in turn, drive even more clicks.

Q: When should I use the Conversion Maximizer Strategy?

If your business profits by/through/from PPC conversions, then you know the importance of identifying and cultivating keywords that convert with the best ROI. WordWatch applies algorithms that seek out high-converting keywords, then constantly tweaks bids to increase performance at a low CPA. This releases more of the budget to be put towards potential new converters.