PPC keyword bid management refers to the process of monitoring, analyzing and changing your keyword bids on your PPC campaigns. Bid management is important because keyword prices aren’t stagnant, they go up and down depending on the time of day, the time of year, your competition and your quality score. Many small business advertisers take a “set & forget” approach to bid management, and they often see poor results in their advertising as a result.
Successful PPC management requires dedication and a sizable time commitment, which is why larger companies outsource their search engine marketing campaigns to advertising agencies. Small businesses typically haven’t been able to do that and are left to delegate PPC bid management duties amongst themselves and their staff, who typically don’t have SEM backgrounds.
At WordWatch, bid management is our specialty. We’ve developed an algorithm-based app that monitors, analyzes and adjusts your PPC keyword bids around the clock, to make sure you’re always getting the most clicks and conversions for the lowest price. WordWatch is like an AdWords bid manager that never stops working to get you the best results.
We’re a low-cost alternative to handing your campaign over to an agency. At WordWatch, we know that you know how to sell your product to your customer, so we offer bid management plans for advertisers who already have campaigns running but would like to a little extra help with the upkeep. We also offer plans for anyone that doesn’t have a PPC campaign set up yet.
If you’re not on AdWords yet, we can help you there too! In addition to AdWords bid management, WordWatch offers complete campaign setup for new advertisers. You’ll get expert selected keywords, creative text ads as well as three months of keyword bid management included in our low-priced package.
PPC keyword management can be tough to do on your own, but WordWatch is here to help.