Product Listing Ads

For every product search, Google shows a number of related ads. Each with a picture of the product, the price and other key information. Research shows that this is more powerful than text ads. The ads are shown on the Google result page and in Google Shopping.

1. You want to get started with Product Listing Ads (PLAs)

You want to get your products on Google. But exporting your product feed is
difficult and so is creating campaigns for Product Listing Ads on Google AdWords
and Google Shopping.

WordWatch enables you to start advertising your products on Google without
any work on your end:

1. Export you feed to Google
2. Create your AdWords campaign
3. Set product targets
4. Update the feed every day

More info

2. You want more sales from your PLA-campaigns

Your PLA-campaign is running but it is difficult to optimize it: You may not
have the right product targets and how do you change your bids to improve the
campaign performance?

a) Campaign Review
We review the PLA-campaigns of every new customer and make sure that it is
set up perfectly. We analyze your product feed and ensure that your product
targets properly reflect your business objectives. If necessary, we modify your
feed (add product categories, AdWords Labels, brand names, etc.) to make all
important bidding conditions available.

b) Optimize your bids around the clock
We know how to change your bids and manage your PLA-campaigns, in order
to get you more traffic, more sales and a higher RoI. You don’t have time to do it
right. We do.

WordWatch is a bidding engine: Our powerful algorithms monitor and analyze
your campaigns 24/7 and modify your bids to maximize your result. We have
successfully optimized keyword bids for thousands of advertisers and have
extended years of experience to Product Listing Ads.

Where are Product Listing Ads available?

Product Listing Ads are currently available for the following target countries: US, UK, France, Germany, Netherlands, Switzerland, Australia, Spain, Italy, Japan, Brazil