Any of you who’ve had to write PPC Ad copy are familiar with the scenario. You’ve got the product or service but you have your character restrictions.
So how do you make sure the searcher understands your product or service? And how do you write a catchy at that gets them interested?
While there isn’t one definitive answer for every campaign in existence, following these tips should help you figure out what works best for your business.
- Be specific in your choice of words and eliminate the unnecessary ones.
Be specific about what you are selling and use your keywords. Make sure that you’re using the words that potential customers are going to be searching for. When the Google Search page returns a sea of ads, your potential customers are looking for the ones that most closely match their search. Put your keywords in your Ad headline and in your Ad copy.
Make sure that your spelling and grammar are correct.