The following is a guest post by Chase Fleming.
Landing pages are an important part of modern marketing. If you pay for pay-per-click (PPC) advertisements or you have an SEO campaign geared towards capturing local keywords, you absolutely need landing pages appropriate for the various ways that visitors will find your website.
Good landing page content needs to be concise, accurate, unique and scannable. Here are a few tips to help you create pages that meet these criteria.
I think we’ve all had this experience. We do a quick search, click on the result that looks
promising and then hit the back button on the browser almost immediately. Sometimes it happens because we made a bad choice in search.
Often it happens because the page we ended up with doesn’t load quickly and cleanly. Or it doesn’t have the information we are looking for front and center. Or finding the information is too much work. In short, it’s a horrible landing page.