On the WordWatch blog we’ve discussed how phrasing and language can impact your CTR. This week Thi Thumasathit wrote a great piece in Search Engine Watch about the impact of keyword order on revenue. I really liked his approach and his results aligned with informal observations we’ve made at WordWatch.
Thi was curious whether it is worth bidding on secondary phrases, and whether they would show profitability. For example, “blue suede shoes”, “suede blue shoes”, and “shoes blue suede” are keyword phrases in different order.
Have you ever noticed that when you’re looking at a search query report (Ad group > keywords > keyword details) there’s a row at the very bottom called “Other search terms?” Once you have noticed, isn’t it impossible to wonder just what those queries consisted of and WHY Google won’t tell you?
