On the WordWatch blog we’ve discussed how phrasing and language can impact your CTR. This week Thi Thumasathit wrote a great piece in Search Engine Watch about the impact of keyword order on revenue. I really liked his approach and his results aligned with informal observations we’ve made at WordWatch.
Thi was curious whether it is worth bidding on secondary phrases, and whether they would show profitability. For example, “blue suede shoes”, “suede blue shoes”, and “shoes blue suede” are keyword phrases in different order.
Have you ever noticed that when you’re looking at a search query report (Ad group > keywords > keyword details) there’s a row at the very bottom called “Other search terms?” Once you have noticed, isn’t it impossible to wonder just what those queries consisted of and WHY Google won’t tell you?
The good news is, a lot of the time the reason you can’t see the term is that it’s happened within the past 24 hours.
All clicks and impression data for searches entered within that time period start in the “Other Search Terms” row before joining the rest of the search query report.
PPC is all about the keywords. We talk about them all the time, but how can we actually find them?
A good starting point is the the Google AdWords keyword tool which will give you a rich list of words to consider. A search for ‘skinny jeans’ yielded a keyword idea list of 100 similar or related terms.
You’ll find a myriad of paid tools for generating more keywords and phrases, but today I am going to concentrate on free ways to find more keywords and phrases.
AdWords is one of most dynamically developing Google products. There isn’t a month without Google boasting a new AdWords feature. Users and bloggers alike are thrilled and praise Google for great work they are doing to make advertising simpler and better.
As I share the excitement, I cannot but notice that a lot of those features come with certain flaws. Let’s look into two of them.
Advertisements are the bread and butter for most internet marketers. They are the ubiquitous rectangles placed artfully around a page that can generate thousands of dollars in income every month. The majority of advertisements pay on a PPC basis, or pay-per click.
The value of that click is agreed upon beforehand with the advertiser, and everyone walks away from the deal a winner. However, there are other ways to benefit from a working knowledge of PPC advertisements that can help drive traffic to your website and maximize your advertising revenue.
Tagged: keywords, ppc, SEO