After you sign up, WordWatch will send a request to your Adwords account, asking to become a client manager of your account.
At that time, you’ll receive an email asking you to go to your AdWords account and:
1. Click on the “My account” tab and select the ”Account Access” page
2. Click on the “Accept request” button in the lower right
WordWatch will now become a “Client manager” of your AdWords account. This access allows WordWatch to download your campaign data and make changes.
You will always have complete control over your account. You can remove WordWatch’s access to your account at any time by returning to the Account Access page and simply terminating access the same way.
Once WordWatch has access to your AdWords account data, you can choose which campaigns you’d like WordWatch to manage for you.
Just log in to WordWatch and you’ll see all your campaigns listed below the graph:
3. Click on the “Edit” icon beside the campaign you want WordWatch to manage
4. Choose either a Clicks or Conversion strategy (or leave the campaign unmanaged)
5. Set a campaign maximum target CPA (for conversions) or CPC (for clicks)
That’s it. Just click “Save” and WordWatch will now begin optimizing your campaigns according to the goal you have chosen.
Depending on the pricing plan you’ve chosen, WordWatch can manage as many or as few campaigns as you wish.
What are your advertising goals? Some advertisers are interested in maximizing traffic to their website. If that’s what you’d like, then select the “Clicks Maximizer” strategy for those specific campaigns.
Other advertisers are selling particular products on their sites and are interested in tracking a website visitor through to a sale. For those campaigns you will have conversion tracking enabled on your site and can select the “Conversion Maximizer” strategy.
You can also assign the max CPC/CPA on the ad group level. Just click on the campaign name for the adgroups to be displayed and edit as desired.
You can change the strategy or max CPC/CPA’s at any time. You can also add or remove campaigns for WordWatch to manage.