WordWatch is designed to optimize keyword bidding to achieve either greater performance for the same budget, or, the same performance for less budget.
For those advertisers specifically interested in reducing costs, we have seen the Clicks Maximizer strategy save them up to 50% on their current AdWords spend. While every keyword and campaign has its own optimization potential, on average, WordWatch can find inefficiencies in budget allocation and gradually reduce costs to the minimum required to maintain click-through performance.
Many smaller advertisers face the same situation: they initially do well with AdWords but, over time, because they “set-and-forget” their keyword bids, their ads stop performing as well and eventually they end up losing money.
This is simply because the search market is always moving: the number of people searching for a keyword goes up and down; new competitors come in and out; and everyone else is continually monitoring and adjusting their bid prices.
When you stick to a single bid price for a keyword, sometimes you’re paying too little and your ad will appear low in the ranking — or may not appear altogether. Other times, you could have bid less and kept the same results.
Unless you are actively managing your bids, you’ll never know how far off you are to one extreme or the other –but you can be sure that 98% of the time you are not bidding the optimal amount.
That’s an extremely inefficient way to manage your campaigns. WordWatch connects to Google to pull down your performance results, analyze the best bid prices, and adjust your campaigns accordingly — making sure you never overpay again!
The optimal bid price for a keyword can move erratically during the course of a day or a year.
When your keyword bids remain static in a market that is continually moving, it necessarily means that most of the time you will be over- or under-bidding. WordWatch eliminates that inefficiency with the result being: your campaigns are now the most cost effective.
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