If you currently have campaigns with conversion tracking set up on AdWords, you can choose the WordWatch “Conversion Maximizer” strategy to boost conversions.
Conversion tracking shows you what happens after a customer clicks on your ads — whether they purchased your product, signed up for your newsletter, or filled out a form to receive more information.
WordWatch connects to the Google conversion tracking tool to learn which ads, keywords and campaigns brought you business. This helps WordWatch allocate your budget more wisely to the best ones and, ultimately, boost your return on investment (ROI).
WordWatch looks at all your keywords to identify strong converters — or potentially strong converters. It slowly increases CPC bids, day by day, and analyzes the results. The goal is to bring up the spend on bids relative to the resulting conversions (keeping within your assigned CPA) until a point of diminishing returns is reached. At that point, WordWatch knows that particular keyword is optimized — at least for now; tomorrow is a new day!
Likewise, WordWatch will reduce spend on non-performing keywords. This frees up more budget for allocating towards high performers or experimenting with potential high performers.
Large advertisers know that when they find those optimal CPA points, it’s time to “throw oil on the fire”. Once you know it costs $1.00 in ad spend to generate $2.00 in margin, the rational choice is to increase spending immediately. This is why some advertisers spend hundreds of thousands, or millions, of dollars each month on AdWords.
For these advertisers, paid search is akin to a money machine. Let WordWatch help you get more conversions at less cost for your campaigns.
Large advertisers know that, when done correctly, PPC can be a money machine.
If you’re a merchant and you know your CPA (cost per acquisition) is less than the lifetime value of the customer acquired, you can make rational decisions about ramping up ad spend significantly.
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