Automated keyword bidding means that algorithms analyze your campaign data and modify your bids to maximize your clicks or conversions. Like with chess, a computer is often better able to do this kind of work than a human. WordWatch monitors your competitive environment and finds you the best possible configuration of keywords bids, on a daily basis.
Depending on your goal you can chose to maximize your clicks or conversions. You make this choice separately for each campaign you want Wordwatch to optimize. For each campaign you can set the maximum amount that you want to pay per click or per conversion.
WordWatch will not exceed the daily budget that you already set in AdWords.
In a matter of seconds, WordWatch can make thousands of data-driven changes that normally would require great deal of time and expertise.
Our powerful algorithms monitor and analyze your campaigns 24/7 to make sure you don’t miss opportunities or overpay for bad performing keywords.